Tomaž Bešter, UX, CRO & Personalisation Consultant, Frontend Developer
  • Monetate Experience Certified (Pioneer)
  • Monetate Builders Expert (Pioneer)
  • Certified ScrumMaster®
  • Optimizely platform certification
  • W3schools certified

Tomaž Bešter UX, CRO & Personalisation Consultant | Frontend Developer

As a Conversion Rate Optimisation (CRO) and User Experience (UX) Optimisation Consultant, I am currently highly involved in developing and managing frontend based projects, using world renowned A/B testing tools. Working over 6 years in a leading digital personalisation SaaS company I worked with many clients helping creating personalisation strategies and campaigns.

I am the key driver to determine potential areas for site improvement that will maximise ROI for each client. With over 10 years' experience in web development, my hands-on approach has allowed me to acquire a unique skill set, to not only be successful in frontend development tasks but also develop a real talent for layout and visual design, in both customer facing websites and bespoke web applications.

At work, in addition to my experience, I always rely on analytics, so I am well versed in the use of various analytical tools and ways to obtain relevant data through segmentation and filtering, as well as integration and connection of databases in personalisation.



My career

Snr. Digital Consultant

Monetate, Inc.

November 2014 - August 2021 Monetate, Inc.

Started as a web developer responsible for creating custom actions based on clients requests. Soon after joining I got more involved with clients work, suggesting UX improvements, testing and personalisation ideas which led to my promotion. As a Digital Solutions Consultant I helped clients with optimisation and personalisation, assist with unique technical solutions, train clients how to work with our tool and optimised testing and personalisation strategy.

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Optimisation Consultant

Red Eye International Ltd.

January 2014 - November 2014 Red Eye International Ltd.

As a member of London’s User Experience (UX) and Conversion Rate Optimisation (CRO) team my role included writing, testing and maintaining quality frontend code to help improve user experience for leading e-commerce brands. I worked closely with project and Account Managers to discuss technical best practices, help the team identify areas of optimisation, as well as conceive, plan, develop and deploy cutting-edge websites.

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Tomaž Bešter s.p.

July 2009 - November 2013 Tomaž Bešter s.p.

Freelancing for blue-chips Slovenian media and advertising agencies, developing various web marketing materials and cutting-edge web applications. Responsible for supplying a wide range of marketing and advertising material for Slovenian companies, ranging from web pages, static and dynamic banners, Facebook landing pages and applications and other unconventional promotional material.

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Head of design

Spletni sistemi d.o.o.

September 2010 - March 2012 Spletni sistemi d.o.o.

Team lead overseeing designers, frontend and backend developers. Responsible for developing, publishing and maintaining websites and stores for a portfolio of over 20 clients. Highly involved in the development of e-commerce platforms, managing a team of 5+ designers and developers. I was one of the first employee in the company so I was involved in some company decisions and helped with companies growth and development.

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Implementing designer

Creatim Ržišnik Perc d.o.o.

October 2009 - March 2011 Creatim Ržišnik Perc d.o.o.

Responsible for frontend development of a portfolio of blue-chips Slovenian companies from many business areas, acting as their point of contact for all technical-related queries. Some work involved web design as well as producing web promotional creatives and animated web applications.

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Web designer

iLab d.o.o.

August 2007 - July 2009 iLab d.o.o.

Began working part-time whilst attending college but soon started working full time. My work was primarily focused on the design and frontend development of websites. I was also involved in graphic design which included print promotional material, medal, brooch and laser inscription designs for the public and private sector.

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Contact me

You can talk to me about whatever you like; ask a question, suggest a project I might be interested in or just to say hello!
Send me an email or ping me on Skype, I'm more or less available on some social media as well, anyway... your pick :)